<FASHION IP 100>

 

Fashion IP 100 is a professional list of global fashion IP's comprehensive performance ranking and annual development trends in the Chinese market.

 

In 2023, Fashion Exchange published its 5th annual "Fashion IP 100" list, which it started in 2019 in partnership with CBNData. We draw big data from three dimensions (consumption influence, search engine prevalence, and social media popularity) to calculate the FX Index of over 400 fashion IPs across the globe and select 100 IPs with top overall performances in the Chinese market in 2023 based on the results. FX Index is calculated on the basis of Baidu Index, public search data of top 3 social media platforms (Weibo, Xiaohongshu, and Douyin), and online consumption data of Alibaba platforms. It measures an IP's performance across different fields including Inter-net search, social media sentiment, and consumer market.。

 

 

 

How We Made The List
FX INDEX = CBNData's consumption big data +Baidu Index + social media index

 

At Fashion Exchange, a designer/designer brand, artist, celebrity, or influencer is called a fashion IP. We emphasize a fashion IP's original design capability, unique fashion DNA, strong influence on the market, and the ability to empower fashion and non-fashion industries. Designers/designer brands included in our list will not be luxury or fast fashion brands. For artists, celebrities, and influencers to be in-cluded in our list, they will need to have certain popularity, but more importantly, they should have been in the leading position of a brand or show independent design ability by having led the R&D process of a product collection.

 

 

 

  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
FASHION IP 100
2023
RANK		 NAME NATION/
NATIONALITY		 REGION FX INDEX 2022
RANK		 RANK
CHANGE
1 FEAR OF GOD America North America 82.85 1
2 Bai Jingting（Goodbai） China Asia 80.06 9
3 MAISON MARGIELA France Europe 74.85 12
4 ISSEY MIYAKE Japan Asia 74.75 6
5 ALEXANDER WANG America North America 74.66 10
6 Jackson Wang（TEAM WANG design） China Asia 73.41 15
7 Y-3 Germany Europe 73.22 21
8 Liu Wen（LIU WEN） China Asia 73.03 3
9 Yayoi Kusama Japan Asia 68.20 95
10 ACNE STUDIO Sweden Europe 68.00 41
11 CLOT China Asia 66.14 16
12 GENTLE MONSTER South Korea Asia 63.62 78
13 VanNess Wu (xVESSEL) America North America 63.20 43
14 GANNI Denmark Europe 62.53 51
15 SUPREME America North America 61.48 13
16 TOTEME Sweden Europe 60.39 61
17 NPC China Asia 60.03 19
18 BAPE Japan Asia 59.88 22
19 ERL（Eli Russell Linnetz ) America North America 58.85 59
20 LEMAIRE France Europe 58.52 44
21 G-DRAGON（peaceminusone） South Korea Asia 58.47 11
22 Justin Bieber (Drew House) Canada North America 58.28 7
23 BEAMS Japan Asia 58.13 28
24 JIL SANDER Germany Europe 58.06 29
25 MaSiWei（AFGK） China Asia 57.58 56
26 Shawn Yue（MADNESS） China Asia 57.57 4
27 RIHANNA (FENTY) America North America 57.35 5
28 THOM BROWNE America North America 57.33 8
29 DIESEL Italy Europe 56.62 / NEW
30 AMIRI America North America 56.24 37
31 JACQUEMUS France Europe 55.93 64
32 NIGO（Human made） Japan Asia 55.57 20
33 WTAPS Japan Asia 55.37 81
34 VIVIENNE WESTWOOD UK Europe 55.24 75
35 WE11DONE South Korea Asia 55.17 51
36 THE ROW America North America 55.14 71
37 KARL LAGERFELD France Europe 54.69 94
38 RICK OWENS America North America 54.64 54
39 STUSSY America North America 54.62 35
40 STONE ISLAND Italy Europe 54.39 / NEW
41 KAWS America North America 54.34 14
42 R13 America North America 54.23 79
43 OFF-WHITE America North America 54.18 49
44 Hiroshi Fujiwara（Fragment Design) Japan Asia 53.90 30
45 VETEMENTS France Europe 53.47 72
46 MUGLER France Europe 53.17 / NEW
47 MARC JACOBS America North America 53.15 46
48 Hajime Sorayama Japan Asia 53.05 25
49 Travis Scott （Cactus Jack） America North America 52.81 26
50 Drake （OVO） Canada North America 52.75 65
51 NEIGHBORHOOD Japan Asia 52.58 68
52 ROARINGWILD China Asia 52.52 79
53 RAF SIMONS Belgium Europe 52.36 / RETURN
54 SHUSHU/TONG China Asia 51.54 / NEW
55 K.YEE (YEENJOY STUDIO) China Asia 51.43 / NEW
55 Jay Park (Won Soju) America North America 51.43 / NEW
57 Murakami Takashi Japan Asia 51.09 36
58 FENG CHEN WANG China Asia 51.07 69
59 COMME DES GARÇONS Japan Asia 50.83 18
60 Matthew M Williams America North America 50.74 / NEW
61 ADER ERROR South Korea Asia 50.69 33
62 UNDEFEATED America North America 50.67 / RETURN
63 SACAI Japan Asia 50.56 31
64 Vera Wang America North America 49.87 / NEW
65 NANAMICA Japan Asia 49.81 / NEW
66 Beyoncé (Ivy Park) America North America 49.79 55
67 A$AP ROCKY America North America 49.67 / NEW
68 PROENZA SCHOULER America North America 49.63 / RETURN
69 Pharrell Williams America North America 49.56 / RETURN
70 MARINE SERRE France Europe 49.51 / RETURN
71 AMBUSH Japan Asia 49.49 48
72 Hailey Bieber America North America 49.15 90
73 BLUMARINE Italy Europe 49.00 / NEW
74 ANNAKIKI China Asia 48.91 / NEW
74 Sam Lee (Subcrew) China Asia 48.91 66
76 Yoshitomo Nara Japan Asia 48.75 / RETURN
77 PALM ANGELS Italy Europe 48.71 / RETURN
78 Dua Lipa UK Europe 48.70 / NEW
79 The Weekend Canada North America 48.69 / NEW
80 Bella Hadid America North America 48.66 / RETURN
81 PALACE UK Europe 48.60 62
82 PRONOUNCE China Asia 48.59 47
83 Andy Warhol America North America 48.58 50
84 PAUL SMITH UK Europe 48.53 / RETURN
85 YVMIN China Asia 48.52 / NEW
86 MAISON KITSUNE France Europe 48.43 63
87 LOW CLASSIC South Korea Asia 48.41 73
88 GIAMBATTISTA VALLI Italy Europe 47.96 / NEW
89 Kendall Jenner America North America 47.55 / RETURN
90 COURREGES France Europe 47.50 / NEW
91 ATTEMPT China Asia 47.43 / NEW
92 KITH America North America 47.37 / RETURN
93 MSCHF America North America 47.21 / NEW
94 OUR LEGACY Sweden Europe 47.18 / NEW
95 Rick Owens DRKSHDW America North America 47.05 / NEW
96 Kylie Jenner America North America 46.96 73
97 UNDERCOVER Japan Asia 46.90 92
97 MING MA China Asia 46.90 / NEW
99 N.HOOLYWOOD Japan Asia 46.89 / NEW
100 Jeremy Scott America North America 46.87 / NEW
2022
RANK		 NAME NATION/
NATIONALITY		 REGION FX INDEX 2021
RANK		 RANK
CHANGE
1 FEAR OF GOD America North America 80.10 2
2 ESSENTIALS America North America 79.59 8
3 刘雯（LIU WEN） China Asia 77.27 5
4 Shawn Yue（MADNESS） China Asia 77.23 4
5 RIHANNA（FENTY） America North America 76.45 11
6 ISSEY MIYAKE Japan Asia 73.45 16
7 Justin Bieber (Drew House) Canada North America 72.86 31
8 THOM BROWNE America North America 72.69 9
9 Bai Jingting（Goodbai） China Asia 72.42 / NEW
10 ALEXANDER WANG America North America 71.13 13
11 G-DRAGON（peaceminusone） South Korea Asia 71.03 10
12 MAISON MARGIELA France Europe 70.98 24
13 SUPREME America North America 70.84 3
14 KAWS America North America 70.61 15
15 Jackson Wang (TEAM WANG design) China Asia 69.56 45
16 CLOT China Asia 67.50 6
17 KENZO France Europe 66.44 17
18 COMME DES GARÇONS Japan Asia 66.21 20
19 NPC China Asia 66.06 37
20 NIGO （Human Made） Japan Asia 65.96 34
21 Y-3 Germany Europe 64.83 53
22 BAPE Japan Asia 64.51 14
23 A.P.C. France Europe 64.22 50
24 YOHJI YAMAMOTO Japan Asia 62.42 28
25 Hajime Sorayama Japan Asia 62.30 36
26 Travis Scott （Cactus Jack） America North America 61.78 33
27 MOSCHINO Italy Europe 61.62 21
28 BEAMS Japan Asia 61.31 29
29 JIL SANDER Germany Europe 60.65 23
30 Hiroshi Fujiwara（Fragment Design) Japan Asia 60.12 24
31 SACAI Japan Asia 59.27 18
32 Jennie South Korea Asia 58.51 / NEW
33 ADER ERROR South Korea Asia 58.36 73
34 Jeanne Damas France Europe 58.08 / NEW
35 STUSSY America North America 57.88 19
36 Murakami Takashi Japan Asia 57.67 31
37 AMIRI America North America 57.47 82
38 NERDY South Korea Asia 57.36 69
39 ALPHA INDUSTRIES America North America 57.26 85
40 William Chan (CANOTWAIT_) China Asia 57.10 / NEW
41 ACNE STUDIO Sweden Europe 57.08 84
42 SANKUANZ China Asia 56.76 42
43 VanNess Wu (xVESSEL) America North America 56.53 70
44 LEMAIRE France Europe 56.47 39
45 YUHAN WANG China Asia 56.39 / NEW
46 MARC JACOBS America North America 56.32 43
47 PRONOUNCE China Asia 55.88 64
48 AMBUSH Japan Asia 55.86 22
49 OFF-WHITE America North America 55.63 12
50 Andy Warhol America North America 55.44 80
51 WE11DONE South Korea Asia 55.38 48
51 GANNI Denmark Europe 55.38 74
53 Lu Han (U.G.C) China Asia 55.30 95
54 RICK OWENS America North America 55.25 41
55 Beyoncé (Ivy Park) America North America 55.12 58
56 MaSiWei (AFGK) China Asia 54.55 / NEW
57 EMOTIONALLY UNAVALIABLE China Asia 54.38 / NEW
58 SAMUEL GUI YANG China Asia 54.25 / NEW
59 ERL (Eli Russell Linnetz) America North America 53.89 / NEW
60 JASON WU America North America 53.82 81
61 TOTEME Sweden Europe 53.72 87
62 PALACE UK Europe 53.70 26
63 MAISON KITSUNE France Europe 53.58 / NEW
64 JACQUEMUS France Europe 53.51 85
65 Drake (OVO) Canada North America 53.49 78
66 Sam Lee (Subcrew) China Asia 53.44 / NEW
67 VLONE America North America 53.00 72
68 NEIGHBORHOOD Japan Asia 52.98 58
69 FENG CHEN WANG China Asia 52.71 / NEW
70 STELLA MCCARTNEY UK Europe 52.61 47
71 THE ROW America North America 52.56 / NEW
72 VETEMENTS France Europe 51.86 30
73 LOW CLASSIC South Korea Asia 51.58 / NEW
73 Kylie Jenner America North America 51.58 68
75 VIVIENNE WESTWOOD UK Europe 51.55 44
76 Liu Ye China Asia 51.46 83
77 YIRANTIAN China Asia 51.23 / NEW
78 GENTLE MONSTER South Korea Asia 51.17 27
79 R13 America North America 51.01 46
79 ROARINGWILD China Asia 51.01 / NEW
81 WTAPS Japan Asia 50.96 94
81 RANDOMEVENT China Asia 50.96 / NEW
83 COMMON PROJECTS America North America 50.95 52
84 Ariana Grande America North America 50.84 56
85 CARHARTT WIP America North America 50.79 / NEW
86 CASABLANCA France Europe 50.05 / NEW
87 ANNA SUI America North America 50.03 40
88 XU ZHI China Asia 49.89 / NEW
89 CHEN PENG China Asia 49.88 / NEW
90 Hailey Bieber（Rohde） America North America 49.59 / NEW
91 Keith Haring America North America 49.56 65
92 UNDERCOVER Japan Asia 49.22 38
93 XIAO LI China Asia 49.18 / NEW
94 KARL LAGERFELD France Europe 49.15 / RETURN
95 VEJA France Europe 49.09 88
95 Yayoi Kusama Japan Asia 49.09 49
97 HELMUT LANG America North America 48.42 91
98 Kid Cudi America North America 48.32 / NEW
99 AMI Paris France Europe 48.15 77
100 SHORT SENTENCE China Asia 48.08 / NEW
2021
RANK		 NAME NATION/
NATIONALITY		 REGION FX INDEX 2020
RANK		 RANK
CHANGE
1 YEEZY America North America 89.76 1
2 FEAR OF GOD America North America 86.34 26
3 SUPREME America North America 85.60 2
4 Shawn Yue（MADNESS） China Asia 85.47 3
5 Liu Wen （LIU WEN） China Asia 85.42 8
6 CLOT China Asia 82.42 10
7 CHAMPION America North America 82.37 5
8 ESSENTIALS America North America 81.93 32
9 THOM BROWNE America North America 81.75 7
10 G-DRAGON（peaceminusone） South Korea Asia 81.65 29
11 RIHANNA（FENTY） America North America 81.44 11
12 OFF-WHITE America North America 80.74 12
13 ALEXANDER WANG America North America 80.11 19
14 BAPE Japan Asia 78.85 17
15 KAWS America North America 78.76 6
16 ISSEY MIYAKE Japan Asia 77.16 14
17 KENZO France Europe 77.03 9
18 SACAI Japan Asia 76.73 31
19 STUSSY America North America 76.68 18
20 COMME DES GARÇONS Japan Asia 76.26 16
21 MOSCHINO Italy Europe 76.14 13
22 AMBUSH Japan Asia 75.34 21
23 JIL SANDER Germany Europe 75.03 / NEW
24 MAISON MARGIELA France Europe 73.78 37
25 Hiroshi Fujiwara（Fragment Design) Japan Asia 73.78 28
26 PALACE UK Europe 73.64 15
27 GENTLE MONSTER South Korea Asia 73.51 22
28 YOHJI YAMAMOTO Japan Asia 73.49 64
29 BEAMS Japan Asia 73.48 41
30 VETEMENTS France Europe 73.34 34
31 Murakami Takashi Japan Asia 73.31 23
32 Justin Bieber (Drew House) Canada North America 73.31 44
33 Travis Scott (Cactus Jack) America North America 72.63 38
34 NIGO (Human Made) Japan Asia 72.35 66
35 UNDEFEATED America North America 72.05 42
36 Hajime Sorayama Japan Asia 71.88 59
37 NPC China Asia 71.00 43
38 UNDERCOVER Japan Asia 70.11 40
39 LEMAIRE France Europe 70.00 / NEW
40 ANNA SUI America North America 69.92 20
41 RICK OWENS America North America 69.19 35
42 SANKUANZ China Asia 68.97 39
43 MARC JACOBS America North America 68.92 30
44 VIVIENNE WESTWOOD UK Europe 68.83 51
45 Jackson Wang (TEAM WANG design) China Asia 68.78 / NEW
46 R13 America North America 68.63 54
47 STELLA MCCARTNEY UK Europe 68.46 36
48 WE11DONE South Korea Asia 68.18 / NEW
49 Yayoi Kusama Japan Asia 67.28 25
50 A.P.C. France Europe 67.08 62
51 ANGEL CHEN China Asia 66.76 68
52 COMMON PROJECTS America North America 66.47 48
53 Y-3 Germany Europe 65.05 47
54 RAF SIMONS Belgium Europe 65.03 63
55 PAUL SMITH UK Europe 64.95 49
56 Ariana Grande America North America 64.82 65
57 Yoshitomo Nara Japan Asia 64.71 69
58 Beyoncé (Ivy Park) America North America 64.44 73
59 NEIGHBORHOOD Japan Asia 64.44 53
60 VISVIM Japan Asia 64.22 / NEW
61 PROENZA SCHOULER America North America 63.88 / NEW
62 Zhang Quan China Asia 63.76 / NEW
63 Ninagawa Mika Japan Asia 63.39 / NEW
64 PRONOUNCE China Asia 63.33 72
65 Keith Haring America North America 63.30 67
66 Pharrell Williams America North America 63.29 46
67 3.1 PHILLIP LIM America North America 63.27 55
68 Kylie Jenner America North America 63.11 71
69 NERDY South Korea Asia 62.91 / NEW
70 VanNess Wu (xVESSEL) America North America 62.60 / NEW
71 Kendall Jenner America North America 62.56 27
72 VLONE America North America 62.13 / /
73 ADER ERROR South Korea Asia 62.04 / RETURN
74 GANNI Denmark Europe 61.71 / NEW
75 MARINE SERRE France Europe 61.45 / NEW
76 ALAÏA France Europe 61.32 / NEW
77 AMI PARIS France Europe 61.23 / NEW
78 Drake (OVO) Canada North America 60.74 / NEW
79 Zhao Zhao China Asia 60.68 88
80 Andy Warhol America North America 60.58 78
81 JASON WU America North America 60.38 90
82 AMIRI America North America 60.29 / NEW
83 Liu Ye China Asia 59.80 / NEW
84 ACNE STUDIO Sweden Europe 59.72 / NEW
85 ALPHA INDUSTRIES America North America 59.18 76
86 JACQUEMUS France Europe 59.18 / NEW
87 TOTEME Sweden Europe 58.83 / NEW
88 VEJA France Europe 58.62 45
89 Chiara Ferragni Italy Europe 58.52 57
90 PALM ANGELS Italy Europe 58.52 / RETURN
91 HELMUT LANG America North America 58.27 81
92 VICTORIA BECKHAM UK Europe 58.23 82
93 CAV EMPT Japan Asia 58.22 / NEW
94 WTAPS Japan Asia 58.10 / NEW
95 Lu Han (U.G.C) China Asia 58.01 / NEW
96 JEAN PAUL GAULTIER France Europe 57.83 75
97 KITH America North America 57.57 / RETURN
98 Kim Kardashian America North America 57.53 92
99 THIS IS NEVER THAT South Korea Asia 57.53 / NEW
100 RHUDE America North America 57.29 / NEW
2020
RANK		 NAME NATION/
NATIONALITY		 REGION FX INDEX 2019
RANK		 RANK
CHANGE
1 YEEZY America North America 94.35 3
2 SUPREME America North America 92.81 1
3 Shawn Yue（MADNESS） China Asia 92.67 2
4 Kris Wu Canada North America 91.31 5
5 CHAMPION America North America 90.90 4
6 KAWS America North America 90.52 21
7 THOM BROWNE America North America 89.06 24
8 Liu Wen （LIU WEN） China Asia 88.79 11
9 KENZO France Europe 88.13 10
10 CLOT China Asia 87.83 7
11 RIHANNA（FENTY） America North America 87.17 12
12 OFF-WHITE America North America 87.03 8
13 MOSCHINO Italy Europe 86.21 13
14 ISSEY MIYAKE Japan Asia 85.80 15
15 PALACE UK Europe 85.70 14
16 COMME DES GARÇONS Japan Asia 85.47 80
17 BAPE Japan Asia 85.10 16
18 STUSSY America North America 84.61 9
19 ALEXANDER WANG America North America 84.17 23
20 ANNA SUI America North America 83.30 19
21 AMBUSH Japan Asia 83.11 25
22 GENTLE MONSTER South Korea Asia 82.87 98
23 Murakami Takashi Japan Asia 82.60 26
24 Taylor Swift America North America 82.41 29
25 Yayoi Kusama Japan Asia 82.36 55
26 FEAR OF GOD America North America 81.87 33
27 Kendall Jenner America North America 81.45 57
28 Hiroshi Fujiwara（Fragment Design) Japan Asia 81.36 27
28 G-DRAGON（peaceminusone） South Korea Asia 81.36 6
30 MARC JACOBS America North America 81.29 20
31 SACAI Japan Asia 80.95 / NEW
32 ESSENTIALS America North America 80.89 / NEW
33 KARL LAGERFELD France Europe 80.49 58
34 VETEMENTS France Europe 80.29 17
35 RICK OWENS America North America 80.02 37
36 STELLA MCCARTNEY UK Europe 79.98 34
36 MAISON MARGIELA France Europe 79.98 38
38 Travis Scott (Cactus Jack) America North America 79.68 56 NEW
39 SANKUANZ China Asia 79.56 68
40 UNDERCOVER Japan Asia 78.99 39
41 BEAMS Japan Asia 78.84 41
42 UNDEFEATED America North America 78.74 / NEW
43 NPC China Asia 78.51 35
44 Justin Bieber (Drew House) Canada North America 78.17 31
45 VEJA France Europe 78.15 45 NEW
46 Pharrell Williams America North America 77.90 50
47 Y-3 Germany Europe 77.79 22
48 COMMON PROJECTS America North America 76.80 53
49 PAUL SMITH UK Europe 76.57 45
50 ALICE + OLIVIA America North America 76.53 / NEW
51 VIVIENNE WESTWOOD UK Europe 76.48 / NEW
52 David Beckham UK Europe 76.25 54
53 NEIGHBORHOOD Japan Asia 76.10 32
54 R13 America North America 76.05 28
55 3.1 PHILLIP LIM America North America 75.82 63
56 Billie Eilish America North America 75.68 / NEW
57 Chiara Ferragni Italy Europe 75.46 30
58 Katy Perry America North America 75.03 42
59 Hajime Sorayama Japan Asia 74.94 / NEW
60 Lady Gaga America North America 74.83 43
61 Nicki Minaj America North America 74.81 48
62 A.P.C. France Europe 74.67 40
63 RAF SIMONS Belgium Europe 74.26 49
64 YOHJI YAMAMOTO Japan Asia 74.13 46
65 Ariana Grande America North America 73.58 / NEW
66 NIGO (Human Made) Japan Asia 73.56 62
67 Keith Haring America North America 73.17 70
68 ANGEL CHEN China Asia 73.08 67
69 Yoshitomo Nara Japan Asia 73.03 64
70 Chen Man China Asia 72.73 61
71 Kylie Jenner America North America 72.51 59
72 PRONOUNCE China Asia 72.19 / NEW
73 Beyoncé (Ivy Park) America North America 71.84 18
74 Kendrick Lamar America North America 70.92 56
75 JEAN PAUL GAULTIER France Europe 70.71 / NEW
76 ALPHA INDUSTRIES America North America 70.28 79
77 Selena Gomez America North America 70.15 47
78 Andy Warhol America North America 69.72 76
79 Gigi Hadid America North America 69.60 51
80 MISSONI Italy Europe 69.55 / NEW
81 HELMUT LANG America North America 69.32 69
82 VICTORIA BECKHAM UK Europe 69.22 77
83 ALEXA CHUNG UK Europe 68.73 72
84 Yue Minjun China Asia 68.63 73
85 Bella Hadid America North America 68.38 52
86 TOM DIXON UK Europe 68.28 / NEW
87 OPENING CEREMONY America North America 68.17 60
88 Zhao Zhao China Asia 67.78 / NEW
89 LINDA FARROW UK Europe 67.71 / NEW
90 JASON WU America North America 67.16 74
91 Karlie Kloss America North America 66.84 78
92 Kim Kardashian America North America 66.81 71
93 CHARLOTTE OLYMPIA UK Europe 66.76 88
94 NICK WOOSTER America North America 66.27 84
95 Kate Moss UK Europe 65.65 75
96 NICHOLAS KIRKWOOD UK Europe 65.19 87
97 KSUBI AUSTRALIA Oceania 64.79 86
98 Miranda Kerr AUSTRALIA Oceania 64.03 93
99 Olivia Palermo America North America 62.56 82
100 CP COMPANY Italy Europe 62.53 / NEW
2019
RANK		 NAME NATION/
NATIONALITY		 REGION FX INDEX 2018
RANK		 RANK
CHANGE
1 SUPREME America North America 91.89 / /
2 Shawn Yue（MADNESS） China Asia 90.86 / /
3 YEEZY America North America 90.75 / /
4 CHAMPION America North America 90.23 / /
5 Kris Wu Canada North America 88.61 / /
6 G-DRAGON（peaceminusone） South Korea Asia 87.85 / /
7 CLOT China Asia 86.06 / /
8 OFF-WHITE America North America 85.31 / /
9 STUSSY America North America 84.62 / /
10 KENZO France Europe 84.42 / /
11 Liu Wen （LIU WEN） China Asia 83.95 / /
12 RIHANNA（FENTY） America North America 83.93 / /
13 MOSCHINO Italy Europe 83.82 / /
14 PALACE UK Europe 81.51 / /
15 ISSEY MIYAKE Japan Asia 81.48 / /
16 BAPE Japan Asia 81.07 / /
17 VETEMENTS France Europe 80.86 / /
18 Beyoncé (Ivy Park) America North America 80.77 / /
19 ANNA SUI America North America 80.11 / /
20 MARC JACOBS America North America 79.65 / /
21 KAWS America North America 79.24 / /
22 Y-3 Germany Europe 78.25 / /
23 ALEXANDER WANG America North America 78.03 / /
24 THOM BROWNE America North America 77.98 / /
25 AMBUSH Japan Asia 77.43 / /
26 Murakami Takashi Japan Asia 77.28 / /
27 Hiroshi Fujiwara（Fragment Design) Japan Asia 76.93 / /
28 R13 America North America 76.84 / /
29 Taylor Swift America North America 76.31 / /
30 Chiara Ferragni Italy Europe 76.31 / /
31 Justin Bieber Canada North America 76.08 / /
32 NEIGHBORHOOD Japan Asia 76.01 / /
33 FEAR OF GOD America North America 75.74 / /
34 STELLA MCCARTNEY UK Europe 75.60 / /
35 NPC China Asia 75.07 / /
36 Madonna Ciccone America North America 75.05 / /
37 RICK OWENS America North America 74.71 / /
38 MAISON MARGIELA France Europe 74.66 / /
39 UNDERCOVER Japan Asia 74.65 / /
40 A.P.C. France Europe 74.65 / /
41 BEAMS Japan Asia 74.18 / /
42 Katy Perry America North America 73.91 / /
43 Lady Gaga America North America 73.31 / /
44 Cristiano Ronaldo PORTUGAL Europe 72.83 / /
45 PAUL SMITH UK Europe 72.43 / /
46 YOHJI YAMAMOTO Japan Asia 72.31 / /
47 Selena Gomez America North America 71.77 / /
48 Nicki Minaj America North America 71.70 / /
49 RAF SIMONS Belgium Europe 71.54 / /
50 Pharrell Williams America North America 71.26 / /
51 Gigi Hadid America North America 71.13 / /
52 Bella Hadid America North America 70.55 / /
53 COMMON PROJECTS America North America 70.44 / /
54 David Beckham UK Europe 70.40 / /
55 Yayoi Kusama Japan Asia 70.25 / /
56 Kendrick Lamar America North America 69.95 / /
57 Kendall Jenner America North America 69.88 / /
58 KARL LAGERFELD America North America 69.72 / /
59 Kylie Jenner America North America 69.60 / /
60 OPENING CEREMONY America North America 69.31 / /
61 Chen Man China Asia 69.02 / /
62 NIGO（HUMAN MADE） Japan Asia 68.64 / /
63 3.1 PHILLIP LIM America North America 68.52 / /
64 Yoshitomo Nara Japan Asia 68.49 / /
65 NANA-NANA Japan Asia 68.20 / /
66 A.W.A.K.E. MODE UK Europe 68.04 / /
67 ANGEL CHEN China Asia 67.98 / /
68 SANKUANZ China Asia 67.92 / /
69 HELMUT LANG America North America 67.83 / /
70 Keith Haring America North America 67.68 / /
71 Kim Kardashian America North America 67.08 / /
72 Alexa Chung UK Europe 66.87 / /
73 Yue Minjun China Asia 66.86 / /
74 JASON WU America North America 66.54 / /
75 Kate Moss UK Europe 66.43 / /
76 Andy Warhol America North America 66.25 / /
77 VICTORIA BECKHAM UK Europe 66.14 / /
78 Karlie Kloss America North America 65.64 / /
79 ALPHA INDUSTRIES America North America 65.53 / /
80 COMME DES GARÇONS Japan Asia 65.15 / /
81 Jennifer Lopez America North America 65.03 / /
82 Olivia Palermo America North America 64.81 / /
83 Adrianne Ho Canada North America 64.32 / /
84 Nick Wooster America North America 64.21 / /
85 Sarah Jessica Parker America North America 63.67 / /
86 KSUBI AUSTRALIA Oceania 63.51 / /
87 NICHOLAS KIRKWOOD UK Europe 62.98 / /
88 CHARLOTTE OLYMPIA UK Europe 62.54 / /
89 Zeng Fanzhi China Asia 62.48 / /
90 CHRISTOPHER KANE UK Europe 57.70 / /
91 VLONE America North America 53.16 / /
92 WTAPS Japan Asia 51.20 / /
93 Miranda Kerr AUSTRALIA Oceania 50.42 / /
94 KITH America North America 49.43 / /
95 ANTI SOCIAL SOCIAL CLUB America North America 49.23 / /
96 Blake Lively America North America 49.18 / /
97 CARHARTT WIP America North America 47.95 / /
98 GENTLE MONSTER South Korea Asia 47.82 / /
99 Cara Delevingne UK Europe 47.54 / /
100 PALM ANGELS Italy Europe 47.43 / /

 

 

 

At Fashion Exchange, a designer/designer brand, artist, celebrity, or influencer is called a fash-ion IP. We emphasize a fashion IP's original design capability, unique fashion DNA, strong influence on the market, and the ability to empower fashion and non-fashion industries. Designers/designer brands included in our list will not be luxury or fast fashion brands. For artists, celebrities, and influencers to be included in our list, they will need to have certain popularity, but more importantly, they should have been in the leading position of a brand or show independent design ability by having led the R&D process of a product collection.

<FASHION IP 100>

 

Fashion IP 100 is a professional list of global fashion IP's comprehensive performance ranking and annual development trends in the Chinese market.

 

In 2023, Fashion Exchange published its 5th annual "Fashion IP 100" list, which it started in 2019 in partnership with CBNData. We draw big data from three dimensions (consumption influence, search engine prevalence, and social media popularity) to calculate the FX Index of over 400 fashion IPs across the globe and select 100 IPs with top overall performances in the Chinese market in 2023 based on the results. FX Index is calculated on the basis of Baidu Index, public search data of top 3 social media platforms (Weibo, Xiaohongshu, and Douyin), and online consumption data of Alibaba platforms. It measures an IP's performance across different fields including Inter-net search, social media sentiment, and consumer market.。

 

 

 

How We Made The List

 

FX INDEX = CBNData's consumption big data +Baidu Index + social media index

 

At Fashion Exchange, a designer/designer brand, artist, celebrity, or influencer is called a fashion IP. We emphasize a fashion IP's original design capability, unique fashion DNA, strong influence on the market, and the ability to empower fashion and non-fashion industries. Designers/designer brands included in our list will not be luxury or fast fashion brands. For artists, celebrities, and influencers to be in-cluded in our list, they will need to have certain popularity, but more importantly, they should have been in the leading position of a brand or show independent design ability by having led the R&D process of a product collection.。

 

 

 

FASHION IP 100
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
NAME

  • 2023

    RANK

  • NATION/
    NATIONALITY

  • FX
    INDEX

  • 2022

    RANK

  • RANK
    CHANGE

DESIGNER / DESIGNER BRAND
CELEBRITY
INFLUENCER
ARTIST
  • FEAR OF GOD
    1
    America
    82.85
    1
  • Bai Jingting（Goodbai）
    2
    China
    80.06
    9
  • MAISON MARGIELA
    3
    France
    74.85
    12
  • ISSEY MIYAKE
    4
    Japan
    74.75
    6
  • ALEXANDER WANG
    5
    America
    74.66
    10
  • Jackson Wang（TEAM WANG design）
    6
    China
    73.41
    15
  • Y-3
    7
    Germany
    73.22
    21
  • Liu Wen（LIU WEN）
    8
    China
    73.03
    3
  • Yayoi Kusama
    9
    Japan
    68.20
    95
  • ACNE STUDIO
    10
    Sweden
    68.00
    41
  • CLOT
    11
    China
    66.14
    16
  • GENTLE MONSTER
    12
    South Korea
    63.62
    78
  • VanNess Wu (xVESSEL)
    13
    America
    63.20
    43
  • GANNI
    14
    Denmark
    62.53
    51
  • SUPREME
    15
    America
    61.48
    13
  • TOTEME
    16
    Sweden
    60.39
    61
  • NPC
    17
    China
    60.03
    19
  • BAPE
    18
    Japan
    59.88
    22
  • ERL（Eli Russell Linnetz )
    19
    America
    58.85
    59
  • LEMAIRE
    20
    France
    58.52
    44
  • G-DRAGON（peaceminusone）
    21
    South Korea
    58.47
    11
  • Justin Bieber (Drew House)
    22
    Canada
    58.28
    7
  • BEAMS
    23
    Japan
    58.13
    28
  • JIL SANDER
    24
    Germany
    58.06
    29
  • MaSiWei（AFGK）
    25
    China
    57.58
    56
  • Shawn Yue（MADNESS）
    26
    China
    57.57
    4
  • RIHANNA (FENTY)
    27
    America
    57.35
    5
  • THOM BROWNE
    28
    America
    57.33
    8
  • DIESEL
    29
    Italy
    56.62
    /
    NEW
  • AMIRI
    30
    America
    56.24
    37
  • JACQUEMUS
    31
    France
    55.93
    64
  • NIGO（Human made）
    32
    Japan
    55.57
    20
  • WTAPS
    33
    Japan
    55.37
    81
  • VIVIENNE WESTWOOD
    34
    UK
    55.24
    75
  • WE11DONE
    35
    South Korea
    55.17
    51
  • THE ROW
    36
    America
    55.14
    71
  • KARL LAGERFELD
    37
    France
    54.69
    94
  • RICK OWENS
    38
    America
    54.64
    54
  • STUSSY
    39
    America
    54.62
    35
  • STONE ISLAND
    40
    Italy
    54.39
    /
    NEW
  • KAWS
    41
    America
    54.34
    14
  • R13
    42
    America
    54.23
    79
  • OFF-WHITE
    43
    America
    54.18
    49
  • Hiroshi Fujiwara（Fragment Design)
    44
    Japan
    53.90
    30
  • VETEMENTS
    45
    France
    53.47
    72
  • MUGLER
    46
    France
    53.17
    /
    NEW
  • MARC JACOBS
    47
    America
    53.15
    46
  • Hajime Sorayama
    48
    Japan
    53.05
    25
  • Travis Scott （Cactus Jack）
    49
    America
    52.81
    26
  • Drake （OVO）
    50
    Canada
    52.75
    65
  • NEIGHBORHOOD
    51
    Japan
    52.58
    68
  • ROARINGWILD
    52
    China
    52.52
    79
  • RAF SIMONS
    53
    Belgium
    52.36
    /
    RETURN
  • SHUSHU/TONG
    54
    China
    51.54
    /
    NEW
  • K.YEE (YEENJOY STUDIO)
    55
    China
    51.43
    /
    NEW
  • Jay Park (Won Soju)
    55
    America
    51.43
    /
    NEW
  • Murakami Takashi
    57
    Japan
    51.09
    36
  • FENG CHEN WANG
    58
    China
    51.07
    69
  • COMME DES GARÇONS
    59
    Japan
    50.83
    18
  • Matthew M Williams
    60
    America
    50.74
    /
    NEW
  • ADER ERROR
    61
    South Korea
    50.69
    33
  • UNDEFEATED
    62
    America
    50.67
    /
    RETURN
  • SACAI
    63
    Japan
    50.56
    31
  • Vera Wang
    64
    America
    49.87
    /
    NEW
  • NANAMICA
    65
    Japan
    49.81
    /
    NEW
  • Beyoncé (Ivy Park)
    66
    America
    49.79
    55
  • A$AP ROCKY
    67
    America
    49.67
    /
    NEW
  • PROENZA SCHOULER
    68
    America
    49.63
    /
    RETURN
  • Pharrell Williams
    69
    America
    49.56
    /
    RETURN
  • MARINE SERRE
    70
    France
    49.51
    /
    RETURN
  • AMBUSH
    71
    Japan
    49.49
    48
  • Hailey Bieber
    72
    America
    49.15
    90
  • BLUMARINE
    73
    Italy
    49.00
    /
    NEW
  • ANNAKIKI
    74
    China
    48.91
    /
    NEW
  • Sam Lee (Subcrew)
    74
    China
    48.91
    66
  • Yoshitomo Nara
    76
    Japan
    48.75
    /
    RETURN
  • PALM ANGELS
    77
    Italy
    48.71
    /
    RETURN
  • Dua Lipa
    78
    UK
    48.70
    /
    NEW
  • The Weekend
    79
    Canada
    48.69
    /
    NEW
  • Bella Hadid
    80
    America
    48.66
    /
    RETURN
  • PALACE
    81
    UK
    48.60
    62
  • PRONOUNCE
    82
    China
    48.59
    47
  • Andy Warhol
    83
    America
    48.58
    50
  • PAUL SMITH
    84
    UK
    48.53
    /
    RETURN
  • YVMIN
    85
    China
    48.52
    /
    NEW
  • MAISON KITSUNE
    86
    France
    48.43
    63
  • LOW CLASSIC
    87
    South Korea
    48.41
    73
  • GIAMBATTISTA VALLI
    88
    Italy
    47.96
    /
    NEW
  • Kendall Jenner
    89
    America
    47.55
    /
    RETURN
  • COURREGES
    90
    France
    47.50
    /
    NEW
  • ATTEMPT
    91
    China
    47.43
    /
    NEW
  • KITH
    92
    America
    47.37
    /
    RETURN
  • MSCHF
    93
    America
    47.21
    /
    NEW
  • OUR LEGACY
    94
    Sweden
    47.18
    /
    NEW
  • Rick Owens DRKSHDW
    95
    America
    47.05
    /
    NEW
  • Kylie Jenner
    96
    America
    46.96
    73
  • UNDERCOVER
    97
    Japan
    46.90
    92
  • MING MA
    97
    China
    46.90
    /
    NEW
  • N.HOOLYWOOD
    99
    Japan
    46.89
    /
    NEW
  • Jeremy Scott
    100
    America
    46.87
    /
    NEW
NAME

  • 2022

    RANK

  • NATION/
    NATIONALITY

  • FX
    INDEX

  • 2021

    RANK

  • RANK
    CHANGE

DESIGNER / DESIGNER BRAND
CELEBRITY
INFLUENCER
ARTIST
  • FEAR OF GOD
    1
    America
    80.10
    2
  • ESSENTIALS
    2
    America
    79.59
    8
  • 刘雯（LIU WEN）
    3
    China
    77.27
    5
  • Shawn Yue（MADNESS）
    4
    China
    77.23
    4
  • RIHANNA（FENTY）
    5
    America
    76.45
    11
  • ISSEY MIYAKE
    6
    Japan
    73.45
    16
  • Justin Bieber (Drew House)
    7
    Canada
    72.86
    31
  • THOM BROWNE
    8
    America
    72.69
    9
  • Bai Jingting（Goodbai）
    9
    China
    72.42
    /
    NEW
  • ALEXANDER WANG
    10
    America
    71.13
    13
  • G-DRAGON（peaceminusone）
    11
    South Korea
    71.03
    10
  • MAISON MARGIELA
    12
    France
    70.98
    24
  • SUPREME
    13
    America
    70.84
    3
  • KAWS
    14
    America
    70.61
    15
  • Jackson Wang (TEAM WANG design)
    15
    China
    69.56
    45
  • CLOT
    16
    China
    67.50
    6
  • KENZO
    17
    France
    66.44
    17
  • COMME DES GARÇONS
    18
    Japan
    66.21
    20
  • NPC
    19
    China
    66.06
    37
  • NIGO （Human Made）
    20
    Japan
    65.96
    34
  • Y-3
    21
    Germany
    64.83
    53
  • BAPE
    22
    Japan
    64.51
    14
  • A.P.C.
    23
    France
    64.22
    50
  • YOHJI YAMAMOTO
    24
    Japan
    62.42
    28
  • Hajime Sorayama
    25
    Japan
    62.30
    36
  • Travis Scott （Cactus Jack）
    26
    America
    61.78
    33
  • MOSCHINO
    27
    Italy
    61.62
    21
  • BEAMS
    28
    Japan
    61.31
    29
  • JIL SANDER
    29
    Germany
    60.65
    23
  • Hiroshi Fujiwara（Fragment Design)
    30
    Japan
    60.12
    24
  • SACAI
    31
    Japan
    59.27
    18
  • Jennie
    32
    South Korea
    58.51
    /
    NEW
  • ADER ERROR
    33
    South Korea
    58.36
    73
  • Jeanne Damas
    34
    France
    58.08
    /
    NEW
  • STUSSY
    35
    America
    57.88
    19
  • Murakami Takashi
    36
    Japan
    57.67
    31
  • AMIRI
    37
    America
    57.47
    82
  • NERDY
    38
    South Korea
    57.36
    69
  • ALPHA INDUSTRIES
    39
    America
    57.26
    85
  • William Chan (CANOTWAIT_)
    40
    China
    57.10
    /
    NEW
  • ACNE STUDIO
    41
    Sweden
    57.08
    84
  • SANKUANZ
    42
    China
    56.76
    42
  • VanNess Wu (xVESSEL)
    43
    America
    56.53
    70
  • LEMAIRE
    44
    France
    56.47
    39
  • YUHAN WANG
    45
    China
    56.39
    /
    NEW
  • MARC JACOBS
    46
    America
    56.32
    43
  • PRONOUNCE
    47
    China
    55.88
    64
  • AMBUSH
    48
    Japan
    55.86
    22
  • OFF-WHITE
    49
    America
    55.63
    12
  • Andy Warhol
    50
    America
    55.44
    80
  • WE11DONE
    51
    South Korea
    55.38
    48
  • GANNI
    51
    Denmark
    55.38
    74
  • Lu Han (U.G.C)
    53
    China
    55.30
    95
  • RICK OWENS
    54
    America
    55.25
    41
  • Beyoncé (Ivy Park)
    55
    America
    55.12
    58
  • MaSiWei (AFGK)
    56
    China
    54.55
    /
    NEW
  • EMOTIONALLY UNAVALIABLE
    57
    China
    54.38
    /
    NEW
  • SAMUEL GUI YANG
    58
    China
    54.25
    /
    NEW
  • ERL (Eli Russell Linnetz)
    59
    America
    53.89
    /
    NEW
  • JASON WU
    60
    America
    53.82
    81
  • TOTEME
    61
    Sweden
    53.72
    87
  • PALACE
    62
    UK
    53.70
    26
  • MAISON KITSUNE
    63
    France
    53.58
    /
    NEW
  • JACQUEMUS
    64
    France
    53.51
    85
  • Drake (OVO)
    65
    Canada
    53.49
    78
  • Sam Lee (Subcrew)
    66
    China
    53.44
    /
    NEW
  • VLONE
    67
    America
    53.00
    72
  • NEIGHBORHOOD
    68
    Japan
    52.98
    58
  • FENG CHEN WANG
    69
    China
    52.71
    /
    NEW
  • STELLA MCCARTNEY
    70
    UK
    52.61
    47
  • THE ROW
    71
    America
    52.56
    /
    NEW
  • VETEMENTS
    72
    France
    51.86
    30
  • LOW CLASSIC
    73
    South Korea
    51.58
    /
    NEW
  • Kylie Jenner
    73
    America
    51.58
    68
  • VIVIENNE WESTWOOD
    75
    UK
    51.55
    44
  • Liu Ye
    76
    China
    51.46
    83
  • YIRANTIAN
    77
    China
    51.23
    /
    NEW
  • GENTLE MONSTER
    78
    South Korea
    51.17
    27
  • R13
    79
    America
    51.01
    46
  • ROARINGWILD
    79
    China
    51.01
    /
    NEW
  • WTAPS
    81
    Japan
    50.96
    94
  • RANDOMEVENT
    81
    China
    50.96
    /
    NEW
  • COMMON PROJECTS
    83
    America
    50.95
    52
  • Ariana Grande
    84
    America
    50.84
    56
  • CARHARTT WIP
    85
    America
    50.79
    /
    NEW
  • CASABLANCA
    86
    France
    50.05
    /
    NEW
  • ANNA SUI
    87
    America
    50.03
    40
  • XU ZHI
    88
    China
    49.89
    /
    NEW
  • CHEN PENG
    89
    China
    49.88
    /
    NEW
  • Hailey Bieber（Rohde）
    90
    America
    49.59
    /
    NEW
  • Keith Haring
    91
    America
    49.56
    65
  • UNDERCOVER
    92
    Japan
    49.22
    38
  • XIAO LI
    93
    China
    49.18
    /
    NEW
  • KARL LAGERFELD
    94
    France
    49.15
    /
    RETURN
  • VEJA
    95
    France
    49.09
    88
  • Yayoi Kusama
    95
    Japan
    49.09
    49
  • HELMUT LANG
    97
    America
    48.42
    91
  • Kid Cudi
    98
    America
    48.32
    /
    NEW
  • AMI Paris
    99
    France
    48.15
    77
  • SHORT SENTENCE
    100
    China
    48.08
    /
    NEW
NAME

  • 2021

    RANK

  • NATION/
    NATIONALITY

  • FX
    INDEX

  • 2020

    RANK

  • RANK
    CHANGE

DESIGNER / DESIGNER BRAND
CELEBRITY
INFLUENCER
ARTIST
  • YEEZY
    1
    America
    89.76
    1
  • FEAR OF GOD
    2
    America
    86.34
    26
  • SUPREME
    3
    America
    85.60
    2
  • Shawn Yue（MADNESS）
    4
    China
    85.47
    3
  • Liu Wen （LIU WEN）
    5
    China
    85.42
    8
  • CLOT
    6
    China
    82.42
    10
  • CHAMPION
    7
    America
    82.37
    5
  • ESSENTIALS
    8
    America
    81.93
    32
  • THOM BROWNE
    9
    America
    81.75
    7
  • G-DRAGON（peaceminusone）
    10
    South Korea
    81.65
    29
  • RIHANNA（FENTY）
    11
    America
    81.44
    11
  • OFF-WHITE
    12
    America
    80.74
    12
  • ALEXANDER WANG
    13
    America
    80.11
    19
  • BAPE
    14
    Japan
    78.85
    17
  • KAWS
    15
    America
    78.76
    6
  • ISSEY MIYAKE
    16
    Japan
    77.16
    14
  • KENZO
    17
    France
    77.03
    9
  • SACAI
    18
    Japan
    76.73
    31
  • STUSSY
    19
    America
    76.68
    18
  • COMME DES GARÇONS
    20
    Japan
    76.26
    16
  • MOSCHINO
    21
    Italy
    76.14
    13
  • AMBUSH
    22
    Japan
    75.34
    21
  • JIL SANDER
    23
    Germany
    75.03
    /
    NEW
  • MAISON MARGIELA
    24
    France
    73.78
    37
  • Hiroshi Fujiwara（Fragment Design)
    25
    Japan
    73.78
    28
  • PALACE
    26
    UK
    73.64
    15
  • GENTLE MONSTER
    27
    South Korea
    73.51
    22
  • YOHJI YAMAMOTO
    28
    Japan
    73.49
    64
  • BEAMS
    29
    Japan
    73.48
    41
  • VETEMENTS
    30
    France
    73.34
    34
  • Murakami Takashi
    31
    Japan
    73.31
    23
  • Justin Bieber (Drew House)
    32
    Canada
    73.31
    44
  • Travis Scott (Cactus Jack)
    33
    America
    72.63
    38
  • NIGO (Human Made)
    34
    Japan
    72.35
    66
  • UNDEFEATED
    35
    America
    72.05
    42
  • Hajime Sorayama
    36
    Japan
    71.88
    59
  • NPC
    37
    China
    71.00
    43
  • UNDERCOVER
    38
    Japan
    70.11
    40
  • LEMAIRE
    39
    France
    70.00
    /
    NEW
  • ANNA SUI
    40
    America
    69.92
    20
  • RICK OWENS
    41
    America
    69.19
    35
  • SANKUANZ
    42
    China
    68.97
    39
  • MARC JACOBS
    43
    America
    68.92
    30
  • VIVIENNE WESTWOOD
    44
    UK
    68.83
    51
  • Jackson Wang (TEAM WANG design)
    45
    China
    68.78
    /
    NEW
  • R13
    46
    America
    68.63
    54
  • STELLA MCCARTNEY
    47
    UK
    68.46
    36
  • WE11DONE
    48
    South Korea
    68.18
    /
    NEW
  • Yayoi Kusama
    49
    Japan
    67.28
    25
  • A.P.C.
    50
    France
    67.08
    62
  • ANGEL CHEN
    51
    China
    66.76
    68
  • COMMON PROJECTS
    52
    America
    66.47
    48
  • Y-3
    53
    Germany
    65.05
    47
  • RAF SIMONS
    54
    Belgium
    65.03
    63
  • PAUL SMITH
    55
    UK
    64.95
    49
  • Ariana Grande
    56
    America
    64.82
    65
  • Yoshitomo Nara
    57
    Japan
    64.71
    69
  • Beyoncé (Ivy Park)
    58
    America
    64.44
    73
  • NEIGHBORHOOD
    59
    Japan
    64.44
    53
  • VISVIM
    60
    Japan
    64.22
    /
    NEW
  • PROENZA SCHOULER
    61
    America
    63.88
    /
    NEW
  • Zhang Quan
    62
    China
    63.76
    /
    NEW
  • Ninagawa Mika
    63
    Japan
    63.39
    /
    NEW
  • PRONOUNCE
    64
    China
    63.33
    72
  • Keith Haring
    65
    America
    63.30
    67
  • Pharrell Williams
    66
    America
    63.29
    46
  • 3.1 PHILLIP LIM
    67
    America
    63.27
    55
  • Kylie Jenner
    68
    America
    63.11
    71
  • NERDY
    69
    South Korea
    62.91
    /
    NEW
  • VanNess Wu (xVESSEL)
    70
    America
    62.60
    /
    NEW
  • Kendall Jenner
    71
    America
    62.56
    27
  • VLONE
    72
    America
    62.13
    /
    /
  • ADER ERROR
    73
    South Korea
    62.04
    /
    RETURN
  • GANNI
    74
    Denmark
    61.71
    /
    NEW
  • MARINE SERRE
    75
    France
    61.45
    /
    NEW
  • ALAÏA
    76
    France
    61.32
    /
    NEW
  • AMI PARIS
    77
    France
    61.23
    /
    NEW
  • Drake (OVO)
    78
    Canada
    60.74
    /
    NEW
  • Zhao Zhao
    79
    China
    60.68
    88
  • Andy Warhol
    80
    America
    60.58
    78
  • JASON WU
    81
    America
    60.38
    90
  • AMIRI
    82
    America
    60.29
    /
    NEW
  • Liu Ye
    83
    China
    59.80
    /
    NEW
  • ACNE STUDIO
    84
    Sweden
    59.72
    /
    NEW
  • ALPHA INDUSTRIES
    85
    America
    59.18
    76
  • JACQUEMUS
    86
    France
    59.18
    /
    NEW
  • TOTEME
    87
    Sweden
    58.83
    /
    NEW
  • VEJA
    88
    France
    58.62
    45
  • Chiara Ferragni
    89
    Italy
    58.52
    57
  • PALM ANGELS
    90
    Italy
    58.52
    /
    RETURN
  • HELMUT LANG
    91
    America
    58.27
    81
  • VICTORIA BECKHAM
    92
    UK
    58.23
    82
  • CAV EMPT
    93
    Japan
    58.22
    /
    NEW
  • WTAPS
    94
    Japan
    58.10
    /
    NEW
  • Lu Han (U.G.C)
    95
    China
    58.01
    /
    NEW
  • JEAN PAUL GAULTIER
    96
    France
    57.83
    75
  • KITH
    97
    America
    57.57
    /
    RETURN
  • Kim Kardashian
    98
    America
    57.53
    92
  • THIS IS NEVER THAT
    99
    South Korea
    57.53
    /
    NEW
  • RHUDE
    100
    America
    57.29
    /
    NEW
NAME

  • 2020

    RANK

  • NATION/
    NATIONALITY

  • FX
    INDEX

  • 2019

    RANK

  • RANK
    CHANGE

DESIGNER / DESIGNER BRAND
CELEBRITY
INFLUENCER
ARTIST
  • YEEZY
    1
    America
    94.35
    3
  • SUPREME
    2
    America
    92.81
    1
  • Shawn Yue（MADNESS）
    3
    China
    92.67
    2
  • Kris Wu
    4
    Canada
    91.31
    5
  • CHAMPION
    5
    America
    90.90
    4
  • KAWS
    6
    America
    90.52
    21
  • THOM BROWNE
    7
    America
    89.06
    24
  • Liu Wen （LIU WEN）
    8
    China
    88.79
    11
  • KENZO
    9
    France
    88.13
    10
  • CLOT
    10
    China
    87.83
    7
  • RIHANNA（FENTY）
    11
    America
    87.17
    12
  • OFF-WHITE
    12
    America
    87.03
    8
  • MOSCHINO
    13
    Italy
    86.21
    13
  • ISSEY MIYAKE
    14
    Japan
    85.80
    15
  • PALACE
    15
    UK
    85.70
    14
  • COMME DES GARÇONS
    16
    Japan
    85.47
    80
  • BAPE
    17
    Japan
    85.10
    16
  • STUSSY
    18
    America
    84.61
    9
  • ALEXANDER WANG
    19
    America
    84.17
    23
  • ANNA SUI
    20
    America
    83.30
    19
  • AMBUSH
    21
    Japan
    83.11
    25
  • GENTLE MONSTER
    22
    South Korea
    82.87
    98
  • Murakami Takashi
    23
    Japan
    82.60
    26
  • Taylor Swift
    24
    America
    82.41
    29
  • Yayoi Kusama
    25
    Japan
    82.36
    55
  • FEAR OF GOD
    26
    America
    81.87
    33
  • Kendall Jenner
    27
    America
    81.45
    57
  • Hiroshi Fujiwara（Fragment Design)
    28
    Japan
    81.36
    27
  • G-DRAGON（peaceminusone）
    28
    South Korea
    81.36
    6
  • MARC JACOBS
    30
    America
    81.29
    20
  • SACAI
    31
    Japan
    80.95
    /
    NEW
  • ESSENTIALS
    32
    America
    80.89
    /
    NEW
  • KARL LAGERFELD
    33
    France
    80.49
    58
  • VETEMENTS
    34
    France
    80.29
    17
  • RICK OWENS
    35
    America
    80.02
    37
  • STELLA MCCARTNEY
    36
    UK
    79.98
    34
  • MAISON MARGIELA
    36
    France
    79.98
    38
  • Travis Scott (Cactus Jack)
    38
    America
    79.68
    56
    NEW
  • SANKUANZ
    39
    China
    79.56
    68
  • UNDERCOVER
    40
    Japan
    78.99
    39
  • BEAMS
    41
    Japan
    78.84
    41
  • UNDEFEATED
    42
    America
    78.74
    /
    NEW
  • NPC
    43
    China
    78.51
    35
  • Justin Bieber (Drew House)
    44
    Canada
    78.17
    31
  • VEJA
    45
    France
    78.15
    45
    NEW
  • Pharrell Williams
    46
    America
    77.90
    50
  • Y-3
    47
    Germany
    77.79
    22
  • COMMON PROJECTS
    48
    America
    76.80
    53
  • PAUL SMITH
    49
    UK
    76.57
    45
  • ALICE + OLIVIA
    50
    America
    76.53
    /
    NEW
  • VIVIENNE WESTWOOD
    51
    UK
    76.48
    /
    NEW
  • David Beckham
    52
    UK
    76.25
    54
  • NEIGHBORHOOD
    53
    Japan
    76.10
    32
  • R13
    54
    America
    76.05
    28
  • 3.1 PHILLIP LIM
    55
    America
    75.82
    63
  • Billie Eilish
    56
    America
    75.68
    /
    NEW
  • Chiara Ferragni
    57
    Italy
    75.46
    30
  • Katy Perry
    58
    America
    75.03
    42
  • Hajime Sorayama
    59
    Japan
    74.94
    /
    NEW
  • Lady Gaga
    60
    America
    74.83
    43
  • Nicki Minaj
    61
    America
    74.81
    48
  • A.P.C.
    62
    France
    74.67
    40
  • RAF SIMONS
    63
    Belgium
    74.26
    49
  • YOHJI YAMAMOTO
    64
    Japan
    74.13
    46
  • Ariana Grande
    65
    America
    73.58
    /
    NEW
  • NIGO (Human Made)
    66
    Japan
    73.56
    62
  • Keith Haring
    67
    America
    73.17
    70
  • ANGEL CHEN
    68
    China
    73.08
    67
  • Yoshitomo Nara
    69
    Japan
    73.03
    64
  • Chen Man
    70
    China
    72.73
    61
  • Kylie Jenner
    71
    America
    72.51
    59
  • PRONOUNCE
    72
    China
    72.19
    /
    NEW
  • Beyoncé (Ivy Park)
    73
    America
    71.84
    18
  • Kendrick Lamar
    74
    America
    70.92
    56
  • JEAN PAUL GAULTIER
    75
    France
    70.71
    /
    NEW
  • ALPHA INDUSTRIES
    76
    America
    70.28
    79
  • Selena Gomez
    77
    America
    70.15
    47
  • Andy Warhol
    78
    America
    69.72
    76
  • Gigi Hadid
    79
    America
    69.60
    51
  • MISSONI
    80
    Italy
    69.55
    /
    NEW
  • HELMUT LANG
    81
    America
    69.32
    69
  • VICTORIA BECKHAM
    82
    UK
    69.22
    77
  • ALEXA CHUNG
    83
    UK
    68.73
    72
  • Yue Minjun
    84
    China
    68.63
    73
  • Bella Hadid
    85
    America
    68.38
    52
  • TOM DIXON
    86
    UK
    68.28
    /
    NEW
  • OPENING CEREMONY
    87
    America
    68.17
    60
  • Zhao Zhao
    88
    China
    67.78
    /
    NEW
  • LINDA FARROW
    89
    UK
    67.71
    /
    NEW
  • JASON WU
    90
    America
    67.16
    74
  • Karlie Kloss
    91
    America
    66.84
    78
  • Kim Kardashian
    92
    America
    66.81
    71
  • CHARLOTTE OLYMPIA
    93
    UK
    66.76
    88
  • NICK WOOSTER
    94
    America
    66.27
    84
  • Kate Moss
    95
    UK
    65.65
    75
  • NICHOLAS KIRKWOOD
    96
    UK
    65.19
    87
  • KSUBI
    97
    AUSTRALIA
    64.79
    86
  • Miranda Kerr
    98
    AUSTRALIA
    64.03
    93
  • Olivia Palermo
    99
    America
    62.56
    82
  • CP COMPANY
    100
    Italy
    62.53
    /
    NEW
NAME

  • 2019

    RANK

  • NATION/
    NATIONALITY

  • FX
    INDEX

  • 2018

    RANK

  • RANK
    CHANGE

DESIGNER / DESIGNER BRAND
CELEBRITY
INFLUENCER
ARTIST
  • SUPREME
    1
    America
    91.89
    /
    /
  • Shawn Yue（MADNESS）
    2
    China
    90.86
    /
    /
  • YEEZY
    3
    America
    90.75
    /
    /
  • CHAMPION
    4
    America
    90.23
    /
    /
  • Kris Wu
    5
    Canada
    88.61
    /
    /
  • G-DRAGON（peaceminusone）
    6
    South Korea
    87.85
    /
    /
  • CLOT
    7
    China
    86.06
    /
    /
  • OFF-WHITE
    8
    America
    85.31
    /
    /
  • STUSSY
    9
    America
    84.62
    /
    /
  • KENZO
    10
    France
    84.42
    /
    /
  • Liu Wen （LIU WEN）
    11
    China
    83.95
    /
    /
  • RIHANNA（FENTY）
    12
    America
    83.93
    /
    /
  • MOSCHINO
    13
    Italy
    83.82
    /
    /
  • PALACE
    14
    UK
    81.51
    /
    /
  • ISSEY MIYAKE
    15
    Japan
    81.48
    /
    /
  • BAPE
    16
    Japan
    81.07
    /
    /
  • VETEMENTS
    17
    France
    80.86
    /
    /
  • Beyoncé (Ivy Park)
    18
    America
    80.77
    /
    /
  • ANNA SUI
    19
    America
    80.11
    /
    /
  • MARC JACOBS
    20
    America
    79.65
    /
    /
  • KAWS
    21
    America
    79.24
    /
    /
  • Y-3
    22
    Germany
    78.25
    /
    /
  • ALEXANDER WANG
    23
    America
    78.03
    /
    /
  • THOM BROWNE
    24
    America
    77.98
    /
    /
  • AMBUSH
    25
    Japan
    77.43
    /
    /
  • Murakami Takashi
    26
    Japan
    77.28
    /
    /
  • Hiroshi Fujiwara（Fragment Design)
    27
    Japan
    76.93
    /
    /
  • R13
    28
    America
    76.84
    /
    /
  • Taylor Swift
    29
    America
    76.31
    /
    /
  • Chiara Ferragni
    30
    Italy
    76.31
    /
    /
  • Justin Bieber
    31
    Canada
    76.08
    /
    /
  • NEIGHBORHOOD
    32
    Japan
    76.01
    /
    /
  • FEAR OF GOD
    33
    America
    75.74
    /
    /
  • STELLA MCCARTNEY
    34
    UK
    75.60
    /
    /
  • NPC
    35
    China
    75.07
    /
    /
  • Madonna Ciccone
    36
    America
    75.05
    /
    /
  • RICK OWENS
    37
    America
    74.71
    /
    /
  • MAISON MARGIELA
    38
    France
    74.66
    /
    /
  • UNDERCOVER
    39
    Japan
    74.65
    /
    /
  • A.P.C.
    40
    France
    74.65
    /
    /
  • BEAMS
    41
    Japan
    74.18
    /
    /
  • Katy Perry
    42
    America
    73.91
    /
    /
  • Lady Gaga
    43
    America
    73.31
    /
    /
  • Cristiano Ronaldo
    44
    PORTUGAL
    72.83
    /
    /
  • PAUL SMITH
    45
    UK
    72.43
    /
    /
  • YOHJI YAMAMOTO
    46
    Japan
    72.31
    /
    /
  • Selena Gomez
    47
    America
    71.77
    /
    /
  • Nicki Minaj
    48
    America
    71.70
    /
    /
  • RAF SIMONS
    49
    Belgium
    71.54
    /
    /
  • Pharrell Williams
    50
    America
    71.26
    /
    /
  • Gigi Hadid
    51
    America
    71.13
    /
    /
  • Bella Hadid
    52
    America
    70.55
    /
    /
  • COMMON PROJECTS
    53
    America
    70.44
    /
    /
  • David Beckham
    54
    UK
    70.40
    /
    /
  • Yayoi Kusama
    55
    Japan
    70.25
    /
    /
  • Kendrick Lamar
    56
    America
    69.95
    /
    /
  • Kendall Jenner
    57
    America
    69.88
    /
    /
  • KARL LAGERFELD
    58
    America
    69.72
    /
    /
  • Kylie Jenner
    59
    America
    69.60
    /
    /
  • OPENING CEREMONY
    60
    America
    69.31
    /
    /
  • Chen Man
    61
    China
    69.02
    /
    /
  • NIGO（HUMAN MADE）
    62
    Japan
    68.64
    /
    /
  • 3.1 PHILLIP LIM
    63
    America
    68.52
    /
    /
  • Yoshitomo Nara
    64
    Japan
    68.49
    /
    /
  • NANA-NANA
    65
    Japan
    68.20
    /
    /
  • A.W.A.K.E. MODE
    66
    UK
    68.04
    /
    /
  • ANGEL CHEN
    67
    China
    67.98
    /
    /
  • SANKUANZ
    68
    China
    67.92
    /
    /
  • HELMUT LANG
    69
    America
    67.83
    /
    /
  • Keith Haring
    70
    America
    67.68
    /
    /
  • Kim Kardashian
    71
    America
    67.08
    /
    /
  • Alexa Chung
    72
    UK
    66.87
    /
    /
  • Yue Minjun
    73
    China
    66.86
    /
    /
  • JASON WU
    74
    America
    66.54
    /
    /
  • Kate Moss
    75
    UK
    66.43
    /
    /
  • Andy Warhol
    76
    America
    66.25
    /
    /
  • VICTORIA BECKHAM
    77
    UK
    66.14
    /
    /
  • Karlie Kloss
    78
    America
    65.64
    /
    /
  • ALPHA INDUSTRIES
    79
    America
    65.53
    /
    /
  • COMME DES GARÇONS
    80
    Japan
    65.15
    /
    /
  • Jennifer Lopez
    81
    America
    65.03
    /
    /
  • Olivia Palermo
    82
    America
    64.81
    /
    /
  • Adrianne Ho
    83
    Canada
    64.32
    /
    /
  • Nick Wooster
    84
    America
    64.21
    /
    /
  • Sarah Jessica Parker
    85
    America
    63.67
    /
    /
  • KSUBI
    86
    AUSTRALIA
    63.51
    /
    /
  • NICHOLAS KIRKWOOD
    87
    UK
    62.98
    /
    /
  • CHARLOTTE OLYMPIA
    88
    UK
    62.54
    /
    /
  • Zeng Fanzhi
    89
    China
    62.48
    /
    /
  • CHRISTOPHER KANE
    90
    UK
    57.70
    /
    /
  • VLONE
    91
    America
    53.16
    /
    /
  • WTAPS
    92
    Japan
    51.20
    /
    /
  • Miranda Kerr
    93
    AUSTRALIA
    50.42
    /
    /
  • KITH
    94
    America
    49.43
    /
    /
  • ANTI SOCIAL SOCIAL CLUB
    95
    America
    49.23
    /
    /
  • Blake Lively
    96
    America
    49.18
    /
    /
  • CARHARTT WIP
    97
    America
    47.95
    /
    /
  • GENTLE MONSTER
    98
    South Korea
    47.82
    /
    /
  • Cara Delevingne
    99
    UK
    47.54
    /
    /
  • PALM ANGELS
    100
    Italy
    47.43
    /
    /

 

 

 

At Fashion Exchange, a designer/designer brand, artist, celebrity, or influencer is called a fash-ion IP. We emphasize a fashion IP's original design capability, unique fashion DNA, strong influence on the market, and the ability to empower fashion and non-fashion industries. Designers/designer brands included in our list will not be luxury or fast fashion brands. For artists, celebrities, and influencers to be included in our list, they will need to have certain popularity, but more importantly, they should have been in the leading position of a brand or show independent design ability by having led the R&D process of a product collection.