1.The share of Designer/Designer Brands reached a record high in 2024, accounting for 75%, making it the most represented fashion IP category over the years. This category also holds the largest share among fashion IPs across all continents.
2. Although Celebrity Founders have historically been the second most represented fashion IP category, their representation witnessed a notable decline in 2024, marking the lowest percentage in the category's history.
3. Asia has maintained its position as the region with the highest proportion of Artist fashion IPs for six consecutive years. In contrast, Europe and Oceania have not had any artists represented on the list during the same time frame.
4. In 2024, influencers saw a slight uptick in their proportions after a period of decline. Despite this improvement, they still hold the title of being the fashion IP category with the lowest historical ranking share.
1.Since the list was first published six years ago, the number of fashion IPs with consecutive appearances has been decreasing sharply year by year. Compared to 2020, North America and Europe have witnessed the largest reductions, while Asia has experienced more gradual declines, with Japan and South Korea showing the most stable performance. In 2024, only 6 countries have fashion IPs with consecutive appearances: the United States, China, Japan, South Korea, France, and Germany. This represents a decrease of 5 countries compared to 2020.
2.Since 2023, Asia has surpassed North America to become the region with the most fashion IPs appearing consecutively on the list. However, over the six years since the list's publication, the United States remains the country with the most consecutive appearances of fashion IPs, followed by Japan.
3. The number of North American fashion IPs with declining rankings has gradually decreased year by year, as indicated by the ranking changes. At the same time, the number of North American fashion IPs with rising rankings rebounded in 2024, leading to an overall increase in value. In Asia and Europe, the number of fashion IPs with rising or declining rankings has shown fluctuating trends over the past six years. Notably, in 2024, both Asia and Europe experienced a decrease in the number of fashion IPs with rising rankings, while the number of fashion IPs with declining rankings increased.
1. Since 2021, the distribution of fashion IPs has become more balanced among regions, with North America, Europe, and Asia each holding an equal share of the overall rankings. However, this trend was broken by Asia in 2024, with its leading status approaching that of North America in 2020.
2. In 2024, France rejoined the ranks, creating a leadership situation led by China, France, the United States, and Japan, with the overall proportions approaching the four-country distribution of 2022. The United States maintains its leadership across North America. In Asia, the share of fashion IPs from Japan and South Korea has remained relatively stable over the years, while that of China has fluctuated significantly. In Europe, the distribution of fashion IP shares across countries remains relatively scattered.
1. Over the six years since the list's inception, newly listed fashion IPs have predominantly belonged to the designer/designer brand category. In 2024, this category accounted for nearly 80% of all newly listed entries, setting an all time high.
2. From a regional perspective, the number of newly listed fashion IPs across the three major continents has shown significant fluctuations over the years. In 2024, Asia experienced another surge, nearing its peak in 2022, while Europe and North America both saw declines. From a national perspective, newly listed fashion IPs have consistently been concentrated in three countries: the United States, China, and France.
1.The share of Designer/Designer Brands reached a record high in 2024, accounting for 75%, making it the most represented fashion IP category over the years. This category also holds the largest share among fashion IPs across all continents.
2. Although Celebrity Founders have historically been the second most represented fashion IP category, their representation witnessed a notable decline in 2024, marking the lowest percentage in the category's history.
3. Asia has maintained its position as the region with the highest proportion of Artist fashion IPs for six consecutive years. In contrast, Europe and Oceania have not had any artists represented on the list during the same time frame.
4. In 2024, influencers saw a slight uptick in their proportions after a period of decline. Despite this improvement, they still hold the title of being the fashion IP category with the lowest historical ranking share.
1.Since the list was first published six years ago, the number of fashion IPs with consecutive appearances has been decreasing sharply year by year. Compared to 2020, North America and Europe have witnessed the largest reductions, while Asia has experienced more gradual declines, with Japan and South Korea showing the most stable performance. In 2024, only 6 countries have fashion IPs with consecutive appearances: the United States, China, Japan, South Korea, France, and Germany. This represents a decrease of 5 countries compared to 2020.
2.Since 2023, Asia has surpassed North America to become the region with the most fashion IPs appearing consecutively on the list. However, over the six years since the list's publication, the United States remains the country with the most consecutive appearances of fashion IPs, followed by Japan.
3. The number of North American fashion IPs with declining rankings has gradually decreased year by year, as indicated by the ranking changes. At the same time, the number of North American fashion IPs with rising rankings rebounded in 2024, leading to an overall increase in value. In Asia and Europe, the number of fashion IPs with rising or declining rankings has shown fluctuating trends over the past six years. Notably, in 2024, both Asia and Europe experienced a decrease in the number of fashion IPs with rising rankings, while the number of fashion IPs with declining rankings increased.
1. Since 2021, the distribution of fashion IPs has become more balanced among regions, with North America, Europe, and Asia each holding an equal share of the overall rankings. However, this trend was broken by Asia in 2024, with its leading status approaching that of North America in 2020.
2. In 2024, France rejoined the ranks, creating a leadership situation led by China, France, the United States, and Japan, with the overall proportions approaching the four-country distribution of 2022. The United States maintains its leadership across North America. In Asia, the share of fashion IPs from Japan and South Korea has remained relatively stable over the years, while that of China has fluctuated significantly. In Europe, the distribution of fashion IP shares across countries remains relatively scattered.
1. Over the six years since the list's inception, newly listed fashion IPs have predominantly belonged to the designer/designer brand category. In 2024, this category accounted for nearly 80% of all newly listed entries, setting an all time high.
2. From a regional perspective, the number of newly listed fashion IPs across the three major continents has shown significant fluctuations over the years. In 2024, Asia experienced another surge, nearing its peak in 2022, while Europe and North America both saw declines. From a national perspective, newly listed fashion IPs have consistently been concentrated in three countries: the United States, China, and France.
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