Sporty & Rich is a lifestyle brand founded in Los Angeles in 2014 by Emily Oberg, former creative director of KITH Women and a fashion blogger. Initially created as a mood board on Instagram, the brand quickly garnered significant attention and officially transitioned into a fashion brand in 2015. Its design style blends retro sports elements from the 1980s and 1990s with a modern sense of luxury, showcasing a minimalist, elegant, and nostalgic aesthetic. The brand’s core philosophy is "Health is Wealth," conveying a healthy lifestyle through warm tones and comfortable fabrics. Today, Sporty & Rich has become an important representation of the Clean Fit vintage style.

Wales Bonner is a namesake brand founded by British designer Grace Wales Bonner in 2014. The brand is renowned for its deep cultural research and interdisciplinary design approach, blending European traditional tailoring with African-Atlantic cultural elements to create a unique "cultural luxury" aesthetic. Expanding from menswear to womenswear, footwear, and accessories, the designer often explores themes of identity, history, and spirituality, emphasizing the role of clothing in narrating cultural stories. The brand has garnered multiple prestigious awards, including the LVMH Young Fashion Designer Prize, British Fashion Awards Emerging Menswear Designer, and CFDA Fashion Awards. Grace Wales Bonner's works are sold in over a hundred high-end retail stores worldwide and have been showcased on international stages such as Paris Fashion Week, highlighting the brand's unique perspective and influence.

White Mountaineering is a fashion brand founded by designer Yosuke Aizawa in 2006 in Japan. The brand's core philosophy is that "the design of clothing must be based on the unity of technology, function, and aesthetics." It is known for seamlessly merging outdoor functionality with urban fashion style. The designs often feature multi-layered cuts, meticulous craftsmanship, and functional fabrics, offering a balance of practicality and artistic appeal. White Mountaineering enjoys a high reputation in Japan and has expanded its global influence through collaborations with international brands such as adidas, Moncler, ECCO, and Uniqlo. It has become one of the key representatives of contemporary outdoor style in the high-end fashion sector.

Martine Rose is a British-Jamaican designer who founded her eponymous brand in 2007 in London. Her designs are heavily influenced by 90s London underground music and street culture, known for their exaggerated silhouettes, unconventional cuts, and gender-fluid style language that challenges traditional menswear boundaries. As a significant voice in contemporary menswear design, Martine Rose has collaborated with brands such as Nike, Clarks, and Supreme, and has also served as a consultant for Balenciaga. Her work is highly favored by celebrities and fashion buyers, positioning her as a pioneering force in the evolution of modern menswear.

SHUTING QIU is an independent Chinese designer brand founded by Shuting Qiu in 2018. The designer graduated from the renowned Royal Academy of Fine Arts Antwerp and was selected for the 2021 LVMH PRIZE competition. She was also named to Forbes Asia's 30 Under 30 list. Known for her signature modern romanticism, Shuting Qiu captures the essence of contemporary femininity through bold, emotional design concepts. Her collections feature asymmetrical cuts, sculptural silhouettes, silk jacquard fabrics, exquisite embroidery, and daring prints, exploring the tension between the independence and strength of modern women and their inner softness.

Peter Do is a fashion designer born in Vietnam and raised in the United States. He founded his eponymous brand in New York in 2018. Known for sharp tailoring, architectural structures, and high-quality fabrics, Peter Do's designs blend practicality with avant-garde aesthetics, showcasing a distinctive gender-neutral style and strong personal language. Having worked with brands such as Céline, Derek Lam, and served as Creative Director for Helmut Lang, Peter Do is a prominent figure in the new generation of independent designers. His work masterfully combines minimalism with functionality, striking a balance between restraint and power, establishing a style blueprint for "new-generation minimalism" through fine fabrics and precise tailoring techniques.

Song for the Mute is an independent fashion brand founded in 2010 in Australia by Melvin Tanaya and Lyna Ty. The brand is known for its fabric experimentation, emotional storytelling, and non-traditional tailoring. It excels in conveying personal experiences and cultural memories through high-quality materials and unique structures. Each seasonal collection tells a story, constructing a poetic and powerful clothing language. Song for the Mute combines Eastern philosophy with Western silhouettes, creating a style that is both artistic and wearable. Over time, the brand has gained recognition in international boutiques and fashion stages. Its recent collaboration with adidas Originals has further brought the brand into the spotlight.

Courrèges is a pioneering fashion brand founded in 1961 by French designer André Courrèges, known for its disruptive futuristic aesthetics. The brand's design style is deeply influenced by the space-age craze of the 1960s, featuring minimalist geometric silhouettes, bold cuts, and pure color palettes (such as its signature white and silver). Courrèges is renowned for its use of PVC, metallic fabrics, and innovative techniques, redefining the image of the modern, free-spirited woman and earning the title of "pioneer of futuristic fashion." The brand continues to embrace its tech-inspired, retro-futuristic DNA, incorporating digital culture and sustainable materials to redefine its spirit of "elegant rebellion." Today, Courrèges remains an innovative landmark in fashion history, continuing to influence contemporary trends with its forward-thinking approach to technology and sustainable fashion.

and wander is an outdoor functional brand founded in 2011 by Japanese designers Keita Ikeuchi and Miho Sato. With the core philosophy of "urban and nature coexist," the brand blends professional outdoor functionality with minimalist aesthetics, redefining modern outdoor wear and sparking the global "Gorpcore" trend. and wander is known for using high-tech materials such as GORE-TEX® and durable nylon to create lightweight designs. The brand’s style avoids the bulkiness typically associated with traditional outdoor gear, instead focusing on earth-toned color schemes, geometric stitching, and minimalist lines to present "invisible functional beauty." and wander offers both professional performance for activities like hiking and mountaineering, as well as seamless integration into urban daily wear, earning the reputation of being the "Yohji Yamamoto of the outdoor world."

Glenn Martens is one of the most innovative designers in contemporary fashion, currently serving as the Creative Director of Diesel and formerly the Artistic Director of Y/Project. The Belgian designer is renowned for his disruptive deconstructivist aesthetics and fluid gender concepts. He skillfully blends the free-spirited nature of street culture with the precise tailoring of haute couture, creating works that are both provocative and poetic. Since taking over Diesel in 2020, Martens has revitalized the iconic brand by experimenting with techniques such as torn and reassembled denim, fluorescent spray painting, and surreal cut-out designs. His experimental approach has transformed Diesel from a “vintage workwear” brand into a symbol of Gen Z fashion. In 2025, the Italian OTB Group announced his appointment as the Creative Director of Maison Margiela, further cementing his influence in the fashion industry.

Kiko Kostadinov is a London-based avant-garde brand founded in 2016 by Bulgarian designer Kiko Kostadinov. The brand is known for its experimental tailoring, futuristic functional aesthetics, and interdisciplinary approach. Kostadinov’s designs blend industrial tech-inspired elements with ergonomic principles, often reshaping garment forms through modular patchwork, asymmetrical structures, and precise geometric lines. Signature pieces include multi-layer deconstructed suits and adjustable drawstring pants. The use of high-saturation colors paired with matte tech fabrics creates a "laboratory-like future uniform" style. Kostadinov's collaborations with ASICS, including the GEL-Quantum series, have elevated functional aesthetics to new heights, making a significant impact on sneaker culture with their innovative designs.

Post Archive Faction (PAF), founded in 2018, is a South Korean fashion brand that has quickly gained global recognition for its experimental deconstructivist aesthetic and distinctive visual language. The brand explores the concept of a “post-archive” future through asymmetrical tailoring, industrial-grade materials such as nylon webbing and TPU coatings, and multi-layered constructions that blend functionality with a futuristic fluidity. Often rendered in monochromatic tones—black, white, and grey—PAF's designs draw from military, technological, and dystopian references to create garments that embody the idea of an “unfinished evolutionary form.” As a phenomenon in Korea's independent fashion scene, PAF has made its mark on the official London Fashion Week calendar and expanded its reach through collaborations with brands like On, Off-White, and Satisfy, bringing its avant-garde vision into the mainstream.

RANRA is a London-based fashion label founded in 2019 by Icelandic and British designers, rooted in the philosophy of “symbiosis with nature.” The brand seeks to merge outdoor functionality with minimalist aesthetics, breaking away from the rigid codes of traditional outdoor apparel. Through fluid tailoring, low-saturation natural tones—such as moss green and sandstone grey—and the use of sustainable materials like organic cotton and recycled nylon, RANRA crafts a wardrobe for the modern “urban wanderer” that balances practicality with artistic expression. The brand has collaborated with technical giants such as Salomon and was selected for the 2024 London Design Biennale. Widely regarded as a key player in the “democratization of outdoor aesthetics,” RANRA continues to reshape the dialogue between fashion, function, and the natural world.

Founded in 2019 by Kim Kardashian, SKIMS is a pioneering American brand specializing in shapewear, loungewear, and activewear. With a mission centered on the “comfortable expression of real bodies,” the brand champions inclusivity and diversity, offering sizes from XXS to 5XL and a signature range of skin-tone shades spanning nine hues to reflect a broad spectrum of ethnicities and body types. SKIMS goes beyond traditional undergarments, aiming to empower women by designing essentials that embrace natural curves and seamlessly fit into everyday life. In 2025, the brand took a major step into the global sportswear arena by launching NikeSKIMS, a women-focused activewear line in collaboration with Nike.

Alaïa is a haute couture house founded in Paris in 1964 by Tunisian-born designer Azzedine Alaïa. Renowned for masterful tailoring and an unwavering focus on the female form, the brand is celebrated for its use of innovative materials and techniques—including fine leather, sculptural knits, and intricate laser-cut detailing—that blend comfort with artistic sophistication. Alaïa’s creations consistently champion female empowerment, embodying strength, elegance, and confidence. Often referred to as the “King of Cling” and a “sculptor of fashion,” Alaïa left a legacy of precision and passion. In 2024, under creative director Pieter Mulier, the brand revitalized its core identity—earning the ANDAM Jury’s Special Prize for Technical Excellence for its Fall/Winter 2024 haute couture collection.

Unlikely is an independent fashion label founded in 2023 by Japanese designer Shinsuke Nakada, former creative director at BEAMS and lead designer of DAIWA39. The brand’s name—“Unlikely”—reflects its mission to challenge conventional aesthetics and redefine the boundaries of style. Deeply influenced by American classics and street culture, Nakada reimagines elements of military wear, workwear, and outdoor gear through the lens of 1940s–1970s design, creating garments that are both nostalgic and distinctly modern. Since its launch, Unlikely has gained traction at premium Japanese select shops and steadily carved out a unique identity in the domestic market. With its innovative vision and refined craftsmanship, the brand has quickly garnered acclaim within the fashion community.

Marine Serre's brand was established in Paris, France, in 2017, led by designer Marine Serre. She quickly rose to prominence with her avant-garde and futuristic designs. The brand’s style combines elements of sportswear and high fashion, with a focus on sustainability and eco-friendly materials. Serre’s signature works include the iconic crescent moon pattern and innovative regenerated fabrics, reflecting her dual commitment to futurism and environmental responsibility. Her designs often cross boundaries between fashion, art, and culture, capturing the attention of young global consumers and positioning her as a leading figure among the new generation of fashion designers. In 2024, the brand's Fall/Winter collection was permanently collected by the Palais Galliera in Paris.

OUR LEGACY is one of Sweden's most representative high-end menswear brands, founded in 2005. The brand’s core concept is "refined yet understated," using natural fabrics, soft colors, and vintage transformations to create the unique "cool" sensibility of Scandinavia. Initially focused on casual menswear that blended Scandinavian minimalism with retro elements, Our Legacy shifted in 2012 to a high-end menswear brand emphasizing understated luxury and comfort, known for its "Quiet Cool" style, winning the affection of global fashion-forward youth. Since its collaboration with Stüssy in 2021, OUR LEGACY’s popularity skyrocketed, thanks to its minimalist, versatile style and iconic Yin-Yang logo. The brand has since launched numerous popular collaborations with Denim Tears, Converse, Dickies, ROA, and Satisfy.

Chinese-American designer Jiapei Li (Andrea) graduated from the Parsons School of Design in New York. Her design style blends sports elements with modern femininity, focusing on unique silhouettes and the use of innovative fabrics. With a philosophy of "designing for the modern person," she cleverly integrates futuristic tailoring with athletic elements, creating wearable and aesthetically striking wardrobes for women. Jiapei Li's work reflects a deep understanding of modern women's needs. She was nominated for the 2015 LVMH Prize and was a finalist for the H&M Design Award. Having served as a design consultant for brands like GAP, Uniqlo, and ICICLE, Andrea has also been a guest designer for The North Face Urban Exploration series since 2019, continuously exploring the boundaries between functionality and fashion.

Auralee is a brand founded by Japanese designer Ryota Iwai in 2015, with its name derived from the American folk song "Aura Lea," meaning "the land of light." The brand's core philosophy is "fabric first," carefully selecting high-quality materials from around the world and combining them with Japan’s exquisite craftsmanship to create daily wear that balances comfort and texture. Auralee’s style is minimalist and soft, integrating simple lines with high-saturation colors to present an intellectual, warm, and lively aesthetic for everyday wear. The brand has also collaborated with New Balance several times, showcasing a design language that values both practicality and fashion, making it a favorite among young people who pursue a quality lifestyle.